Hitch are delighted to be attending the 8th World Social Marketing Conference (WSMC) hosted this year in Cali, Colombia. The conference will run from 1st to 3rd November, with live streaming available for those who are unable to attend.
The theme for this year is ‘Equity and Equality: Fostering societal transformation through behaviour influence’. With headline speakers drawing on their experiences of edutainment, equitable behaviour change, psychology and peacebuilding, the event promises to connect, energise and inspire the social marketing community at the first WSMC event in South America.
We are happy to contribute to this year's event by sharing four of our projects as poster displays at the conference.
Poster Number 1 (Submission #14)
Track 6: Reducing crime, addressing domestic violence, people trafficking, promoting safety, security, and social cohesion.
"Violence isn't me... I am greater" violence reduction campaign
Greater Manchester Combined Authority
A violence reduction campaign, across Greater Manchester, UK focusing on bystander theory.
The campaign aimed to increase the number of ‘active bystanders’, who act when they witness low-level negative behaviours, to stop violence before it starts and contribute to long-lasting attitudinal and behaviour change.
You can find out more about this project in our 'I am greater' case study, or by viewing the poster in full (9.7mb).
Poster Number 2 (Submission #15)
Track 6: Reducing crime, addressing domestic violence, people trafficking, promoting safety, security, and social cohesion.
Gender-Based Violence Reduction Campaign - #IsThisOk?
Greater Manchester Combined Authority (GMCA)
Greater Manchester’s Gender-Based Violence Strategy was launched in 2021, with public engagement a priority. #IsThisOK? is a multi-platform campaign across TV, out-of-home, social and digital via an innovative storytelling strategy designed by rigorous research of the target audience.
You can find out more about this project in our '#IsThisOk' case study, or by viewing the poster in full (6.7mb png).
Poster Number 3 (Submission #14)
Track 6: Reducing crime, addressing domestic violence, people trafficking, promoting safety, security, and social cohesion.
‘Wear Real’ counterfeit football shirt prevention, World Cup 2022
Intellectual Property Office (IPO)
This UK-wide campaign aimed to raise awareness of counterfeit football shirts in the lead up to the FIFA World Cup 2022 in QATAR, and their links back to organised crime groups. It educated and discouraged consumers from buying these products, both knowingly and unknowingly, with insight-driven creative messaging.
You can find out more about this project in our 'Wear Real' case study, or by viewing the poster in full (9mb png).
Poster Number 4 (Submission #17)
Track 8: Global climate change, environment protection, over consumption and sustainability
Consumer Attitudes towards Reusable/Refillable product packaging
City To Sea
Campaigning to stop plastic pollution at the source, this project was designed to scale uptake of refill and reuse behaviours. In-depth research to further understand the consumer drove recommendations to facilitate behaviour change. This was applied to campaigning work and shared with businesses to increase uptake of reuse and refill.
You can find out more about this project in our City to Sea' case study, or by viewing the poster in full (5.7mb png).
To find out more about any of these projects, or any of our other work, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or open the contact form below.