Hitch Marketing are attending this year's World Social Marketing Conference (WSMC) hosted in the acclaimed Hilton Metropole situated in sunny Brighton. The conference will run from the 5th till the 7th of September and live streaming is available for those who won't be in attendance.
The theme for the 7th Word Social Marketing Conference is 'Tackling Grand Challenges: Together for Impact'. Now more than ever the world needs effective solutions to real systemic and global health, environmental and social issues. The conference is bringing together professionals from a wide range of sectors and disciplines, all of whom are passionate about creative positive change.
Hitch have always had a blast working with our colleagues from ISMA and WSMC so we are happy to contribute to this year's event. As an agency we will be hosting two presentations, running a mid-morning workshop and manning a pull-up stand with our lovely team:
Tuesday 6th September Morning Sessions
PRESENTATION
10.45 am – 11.05 am
Title: Harnessing behaviour change theory to promote breastfeeding through a social marketing campaign
Presenters: Julie Ngalle, Nick Godbehere
Authors: Katherine Parsons, Aberystwyth University and Hitch Marketing, UK; Myrto Myrianthopoulos, Hitch Marketing, UK; Charlotte Hayes, Hitch Marketing, UK; Nick Godbehere, Hitch Marketing, UK
The session will be a presentation of the research and evaluation of an insights driven breastfeeding awareness campaign in Nottingham.
Track: Promoting global and local health
P.S slides can be made available if you contact This email address is being protected from spambots. You need JavaScript enabled to view it. to request them.
Tuesday 6th September Morning Sessions
11.35 am – 12.20 pm
WORKSHOP
Title: Encouraging men to be active bystanders, to prevent public place harassment of women
Presenters: Saoirce Codling, Senior Consultant; Nick Godbehere, Director of Behavioural Insights; James Jones, Research Executive.
Authors: Nick Godbehere, Director of Behavioural Insights, Hitch Marketing, UK; Saoirce Codling, Senior Consultant, Hitch Marketing, UK; James Jones, Research Executive, Hitch Marketing, UK; Lewis Phillips-Calvert, Senior Strategy & Planning Consultant, Hitch Marketing, UK
Hitch marketing will facilitate an interactive workshop focusing on how bystander theory can be harnessed to change behaviour, particularly in relation to violence prevention, including violence against women and girls (VAWG).
Track: Crime, safety, security and social cohesion
P.S slides can be made available if you contact This email address is being protected from spambots. You need JavaScript enabled to view it. to request them.
Tuesday 6th September Afternoon Sessions
3.35 pm – 3.55 pm
PRESENTATION
Title: Designing a theoretically informed obesity campaign using a whole systems approach. 17
Presenters: Lewis Phillips-Calvert; Nick Godbehere
Authors: Katherine Parsons, Aberystwyth University; Saoirce Codling; Lewis Phillips-Calvert
The session will be a presentation of the research and development of an obesity prevention/reduction campaign using a whole systems approach in Medway, UK.
Track: Promoting global and local health
P.S slides can be made available if you contact This email address is being protected from spambots. You need JavaScript enabled to view it. to request them.
New Service - Social Influencer Mapping
Momentum - Social Media for Social Change
Communication shapes the world around us. But nowadays, media technology plays a role of increasing importance. For example, algorithms distort how we communicate by tailoring our timelines to provide a personalised version of reality.
Or is it a polarised version?
Hitch have partnered with Momentum to enable us to map societal undercurrents in social media networks to create, monitor and evaluate campaigns for social and behavioural change. Our services include formative research, concepting & co-creation, and monitoring & evaluation.
- Formative research is done before an intervention is designed and includes the identification of online communities (target audiences), who they are and what they say about social and/or health issues, influential content creators (potential collaboration partners), and the influence of algorithms, bots, and trolls. We rely on a combination of network analysis and text/image mining.
- With concepting & co-creation, we connect clients with influential members of online communities to work on game-changing media campaigns. For example, young micro-influencers across Rotterdam are speaking out against violence and are pushing the boundaries of social norms.
- With our monitoring & evaluation services, we follow how audiences respond to campaigns and measure societal impact. Not by counting views, shares and likes; but by using text mining techniques to follow how campaigns impact conversations.
Together, we believe that social media can be used as a force of good: we leverage social media for positive change on the internet. We research digital media networks to develop campaigns that break through filter bubbles and catalyze social change contact opportunity.
To find out more, contact This email address is being protected from spambots. You need JavaScript enabled to view it.